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Blarney Stone Broadcasting Employment
Creative Marketing Specialist

Creative Marketing Specialist – Outside Sales 

POSITION TYPE:  Full-Time Commission



Blarney Stone Broadcasting, Inc., co-owned by Sheryl and Jerry Coyne, operates: FM100.3, WQON, The Only Place for Rock & Roll – 60,000 watts (Detroit Lions, University of Michigan Football and Basketball, Grayling Viking Football and Basketball); FM101.1, WGRY, Your Sports Talk Station – 3,400 watts (CBS Sports Talk, Detroit Tigers, Detroit Red Wings and Detroit Pistons); AM1230, WMQU, the Catholic Light for Northern Michigan – 750 watts.  Blarney Stone Broadcasting assumed ownership of the stations based in Grayling on Oct. 2, 2012. Blarney Stone Broadcasting is currently operating a Local Market Agreement (LMA) with Northern Broadcast, Inc., which includes The Rock Stations WKLT and WKLZ, The Fox, WFDX and WFCX and ESPN Radio WSRT and WSRJ.  Blarney Stone Broadcasting is a community orientated media resource in Northern Michigan dedicated to providing local information, entertainment and promotions focused on the needs of the audience and the businesses that serve these audience. Blarney Stone Broadcasting is committed to growing local business in Northern Michigan.


Blarney Stone Broadcasting is the fastest growing radio and digital broadcasting company in Northern Michigan.  Our family owned business is expanding our staff in 2017 and seeks self-motivated professionals who share our vision of providing compelling music, sports and local content on-air, on-line and on-site throughout Northern Michigan and beyond with our digital assets!



Blarney Stone Broadcasting is seeking creative, energetic, highly focused Creative Marketing Specialists who pride themselves on creative problem solving.  This team player with a positive attitude will sell integrated marketing campaigns, including on-air commercials, on-line digital assets and station events.  They will grow existing business and generate new business through prospecting, cold calling, face to face appointments and developing effective marketing campaigns designed to achieve client objectives.  

Essential duties and responsibilities include: Prospect and research new accounts, customer needs analysis, cold calling, manage and grow existing accounts, develop relationships with clients by providing top quality service, prepare presentations and campaign recaps, achieve sales budgets, and collect on accounts. 



  • This outside sales role will primarily focus on identifying, cultivating, and closing business opportunities to a variety of different types of businesses.
  • Identify key decision-makers and understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising solutions designed to fit their needs.
  • Create and deliver powerful and persuasive presentations to key decision makers.
  • Conduct face-to-face presentations, and closing opportunities to drive revenue and hit overall business revenue goals. Lead in the development of client contract negotiations through the close, renewal and collection of business.



  • Exceptional oral and written communication, presentation and negotiation skills.
  • Proficient in Microsoft Word / Excel / PowerPoint programs and be willing to learn radio specific software.
  • Excellent organization and time management skills and the ability to work in a fast paced environment.
  • A valid driver’s license and a vehicle with proof of insurance.



  • High School Diploma required
  • Sales Experience Preferred


To apply, please email cover letter, resume to


Blarney Stone Broadcasting, Inc., is an Equal Opportunity Employer and offers competitive income potential, medical, dental, vision, life insurance benefits, vacation, sick, holiday pay and 401k retirement plans.

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