Account Executive – Outside Sales 
 

POSITION TYPE

Full-Time/Regular

LOCATION:  Traverse City

ABOUT US

Blarney Stone Broadcasting is the fastest growing radio and digital broadcasting company in Northern Michigan with offices located in Grayling, Petoskey, and Traverse City. Our family owned business is expanding our staff in 2018 and seeks self-motivated professionals who share our vision of providing compelling music, sports and local content on-air, on-line and on-site throughout Northern Michigan and beyond with our digital assets!

JOB DESCRIPTION

WKLT 97.5 / WKLZ 98.9 / WQON 100.3 / WFCX 94.3 / WFDX 92.5 / WSRJ 105.5 / WSRT 106.7/ WGRY 101.1 / AM 1230 WMQU are seeking creative, energetic, highly focused outside sales people who pride themselves on creative problem solving.  This team player with a positive attitude will sell integrated marketing campaigns, including on-air commercials, on-line digital assets and station events.  They will grow existing business and generate new business through prospecting, cold calling, face to face appointments and developing effective marketing campaigns designed to achieve client objectives.  

Essential duties and responsibilities include (but are not limited to): Prospect and research new accounts, customer needs analysis, cold calling, manage and grow existing accounts, develop relationships with clients by providing top quality service, prepare presentations and campaign recaps, achieve sales budgets, and collect on accounts. 

KEY ACTIVITIES

• This outside sales role will primarily focus on identifying, cultivating, and closing business opportunities to a variety of different types of businesses.
• Identify key decision-makers and understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising solutions designed to fit their needs.
• Create and deliver powerful and persuasive presentations to key decision makers.
• Conduct face-to-face presentations, and closing opportunities to drive revenue and hit overall business revenue goals. Lead in the development of client contract negotiations through the close, renewal and collection of business.

QUALIFICATIONS

• Exceptional oral and written communication, presentation and negotiation skills.
• Proficient in Microsoft Word / Excel / PowerPoint programs and be willing to learn radio specific software.
• Excellent organizational and time management skills along with the ability to work in a fast paced environment.
• A valid driver’s license and a vehicle with proof of insurance.

EDUCATION / EXPERIENCE

• High School Diploma required
• Sales Experience Preferred

Blarney Stone Broadcasting, Inc., is an Equal Opportunity Employer and offers competitive income potential, medical, dental, vision, life insurance benefits, vacation, sick, holiday pay and 401k retirement plans. 

To apply, please e-mail your resume along with a cover letter and your office location preference to:  Sheryl@blarneystonebroadcasting.com